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Romanian Viral Video Boosts Site visits from 10 to 5,000

Drayton Bird just sent me this:

“How do you interest people in something utterly boring?

Well, in ten days a Romanian viral ad – for petrol of all things – boosted website visits from 10 to 5,000 and got 120,000 website views.

WARNING: If your Romanian is as good as mine, skip to 1 minute 12 seconds and you’ll get the idea

What is remarkable is not the ad, but that it makes a dull subject fun.”

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