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International Focus Group and Depth Interview Filming: London, Paris, Milan

I haven’t heard from our client Basis Research in about 15 years – when we started in 1993 one of our core markets was market research companies that needed video production support to bring their findings to life, and Basis was one of the early adopters.

Of course since then, technology has made it easier for our clients to shoot some of their own video; but today’s call from Basis reminded me that we’re still able to provide a unique service – an international, short-notice professional video solution.

In this case we’ll be accompanying Basis researchers for focus group and depth interview filming in London, Paris and Milan, over the next couple of weeks – we’ll capture around 66 hours of HD video and transcode it to WMV, MOV or MP4.

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