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Video Production Tip : Scripts

All video projects should start with a script. The script doesn’t need to be word-for-word, but it should identify the video’s audio and visual content, participants, locations, and of course, its purpose.

Without a script, clients, crew and contributors can’t be completely clear what’s going on; with one, they’ll all be literally on the same page.

The script should originate at the point of greatest knowledge of the subject – usually the client. In my experience, clients are much better at creating scripts than they think they will be, but the input of a professional writer is always apparent.

The script should be completed and signed off by everyone who needs to, before shooting commences. And if the subject matter of the video is likely to need any kind of regulatory approval (eg claims for the efficacy of new medical products), that approval should be sought and obtained well ahead of shooting starting.

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