The autocue shows the presenter their script, scrolling on a screen over the camera’s lens.
The script is on our laptop, controlled by our operator – or by someone on our client’s team, having had a 15 minute practice.
Scripts can be quickly copied to our laptop on location, then, Action!
Autocue makes the presenter’s job much simpler because their script is scrolling at their reading speed – the operator is following them, not the other way around.
So the presenter appears to be looking straight into camera, and can take their time, resulting in a calm and authoritative delivery.
Imagine if you were watching a newsreader, and they started to look away from camera, or umming and ahhing as they thought about what they were going to say.
They’d lose credibility immediately: this is what autocue prevents.