Social Media Marketing

Lighting a corporate video interview

lighting a corporate video interview
Corporate video interviews are a powerful tool for businesses to connect with their audience and promote their brand. However, to create a professional and polished final product, it is essential to pay attention to the lighting of the subject. Here are some tips for lighting a corporate video interview:

  • Use natural light: If possible, take advantage of natural light coming through windows or skylights. This will give your subject a natural and relaxed look, and can help to create a warm and inviting atmosphere.
  • Avoid harsh light: Harsh light can cause harsh shadows and make your subject look tired or stressed. Instead, opt for soft light sources, such as diffused lights or umbrellas, to create a more natural and pleasing look.
  • Place your key light in front and a little to one side of the subject: To create pleasing, subtle shadow on your subject’s face, position the main light source in front and a little to one side of them. This will also help to bring out their features and create a more defined look.
  • The key light should be on their ‘looking side’ – the side where their eyeline is toward the interviewer
  • Use reflectors: Reflectors can be used to fill in any shadows on your subject’s face and create a more balanced look. You can use white or silver reflectors to create a brighter look, or gold reflectors to create a warmer tone.
  • Experiment with different lighting setups: Take some time to experiment with different lighting setups and see what works best for your subject and the look you are trying to achieve. Don’t be afraid to try new things and make adjustments as needed.

By following these tips, you can create a polished and professional corporate video interview that showcases your subject in the best possible light. Remember to always pay attention to the lighting and make adjustments as needed to achieve the look you want.

 

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