Zest Magazine

Fitness Challenge: sponsor video

Zest is a women's magazine with a readership of 210,000, and annually holds the Zest Fitness Challenge - the biggest gym challenge in the UK. It is staged in 400 gyms with exposure to 1 million women across the year.

Required to update current sponsors and to inform potential new ones, the video was commissioned, shot and completed (on tape and cd) within 10 days.

We filmed the magazine's editor, the winner of this year's Challenge, gym managers and other contestants on a 1 day shoot, to create this 4 minute voxpop piece.