Creation Video
Call us on +44 (0)208 987 9363
Barley Mow Centre, Chiswick, London, W4 4PH.

Corporate Media Training

Fact: the internet has changed forever the way companies are viewed by the outside world. Fact: video has always been one of the most effective ways of communicating information quickly, for easy absorption. Fact: with broadband in over 90% of UK businesses, video is increasingly a must-have in business websites.

These facts will put key members of staff who hadn’t traditionally dealt with the media into the spotlight; our trainers, Michael and Sally, have many years' experience in broadcasting and understand what's required inside out. They'll help you master your brief and defend it in a challenging interview, with fluency, coolness and authority.

You'll also learn how the broadcast news business works and how you can turn this to your advantage, through co-operation with the news organisations.

Sessions last 90 minutes, a half-day or whole day, in a fully equipped TV studio in EIM (Ealing Institute of Media) or at your offices; the emphasis is on knowing and delivering your story, designed to give you confidence in a live studio environment. We can record excerpts from your training day if required.

Michael Watkins
Michael has 22 years' experience in broadcasting – including nearly seven years as a Sky News anchorman up to the end of 2005.

Michael has been teaching presentation techniques for nearly ten years; importantly, he remembers what it was like, confronted with cameras for the first time – and this forms the centrepiece of his coaching. Recently he’s worked as a freelance news producer for BBC News & other news broadcasters.

In the last two years, Michael set-up and ran all the news courses for the London Academy of Media, Film and TV (including a specialist Autocue day) – and regularly lectures at the London School of Journalism on "TV psychology" – his own course. He's also a guest trainer at the Commonwealth Broadcasting Association.

If you're at all anxious about appearing on camera and/or would like some practical guidance, Michael can help both prior to recording and on the day. He is able to relate to clients in a friendly, insightful way which we believe will inspire you to do your best promoting your message on-screen.

Michael will encourage you to focus on your message and blot-out any distractions. He'll help you bring your performance to life and maximise your authority and naturalness when presenting on camera and if necessary, assist in writing or re-writing scripts and formulating ideas for speaking without notes, or prompters. He can also advise on clothes.

Michael has fifteen years' radio experience and has voiced many news packages for satellite and terrestrial TV – making him an ideal trainer for those also needing to add out-of-vision commentary to pictures
 
Sally Gray MBE
TV Presenter Sally Gray has enormous insight into presenting to camera, not just from her own vast TV experience but also as a qualified trainer.

As a qualified short course trainer, she's been coaching new presenters up and down the country for the past 5 years and she likes nothing more than unleashing talent and ensuring that her students reach their full potential when they're under her direction.

Sally says, "There's a real art to presenting and I love filming with new students and helping them develop their individual spin in front of the camera. I truly believe that with the right coaching and determination, my students have the best possible chance of reaching their goals."