Getting Started in Video Production

With so many of our clients using video production for the first time, we offer the tips below to ensure that you get the video you need, on time and on budget.

Advice is free! Call us on 0800 731 2945. We’ll talk you through all of the video pre-production, production and post-production issues, get a clear understanding of your project, and email a fully itemised estimate.

1. What is the purpose of the video?
   eg: Infomercial, advertisement, presentation, demonstration, public information, recruitment, induction, CSR, HSE, training etc
2. Who is the target audience of the video?
   eg Corporate, small business, general public, end-user. Can you define them demographically?
3. What is the message you want to communicate?
   eg Selling a product or service, information, awareness, training etc

When you are sure of the answers to those main questions, it’s also useful to us as the video production company if you can advise:

• Do you know the budget allocation at this stage?
• Do you have a script? If not, will you originate it, or do you need a writer?
• How long will the total programme be?
• Does any of the video / audio content exist or do we need to create it all?
• What style might be appropriate? Eg documentary, drama, presenter, voiceover, vox pop?
• How many subjects/actors might be involved?
• How many locations involved? Where?
• Are graphics required - simple text / 2D or complex 3D / CGI?
• Does the project or brand artwork already exist? Can we use it?
• What format for output? DVD / CD / Video for your website / USB stick?
• How many DVD / CD copies required?
• DVD / CD packaging - full artwork/cases required or simple plastic sleeves?