Making TV ads in a PVR world
As you know, if one has a PVR (personal video recorder) or a service such as Sky, you have the ability to fast forward through any part of a TV programme that you previously recorded or are watching in Live Pause – for example, the adverts.
So how can ads that are being seen at 12x speed, with no sound, still make sense?
I would advise TV ad clients to consider:
– making an ad that works without sound
– using a clear visual device that stays onscreen, almost unmoving, like a uniformed character, or simple text
I’m sure this is a genre that will develop rapidly – do you have any suggestions?
Latest from CreationVideo @creationvideo
Watch our livestream – Sir David Attenborough talks about his early days in television, environmental optimism,... https://t.co/F1cPYm7AYG
I just like these 3 gulls! I remember lying on my belly for the shot and the smell of the sea was fantastic,... https://t.co/dTwKO8cleR
We had the great pleasure this week of livestreaming Sir David Attenborough & Dan Snow, in conversation at Canada... https://t.co/ENXKzqccYq
David Attenborough livestream https://t.co/1BMK0YLlds