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posted February 22, 2010

Online video advertising | Media Guardian report

Posted by Mark in Video Marketing | online | web video

The Guardian has a special report on the future of online video advertising. “The media agency, MPG, estimates UK online video ad spend was £40m in 2009 with that figure set to rise to at least £60m this year.”

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Categories: Video Marketing | online | web video | 2 Comments »

2 Responses to “Online video advertising | Media Guardian report”

  1. Anderson Says:
    February 26th, 2010 at 06:21

    Can you tell me the importance of online video advertising for my better knowledge.

  2. Mark Says:
    February 27th, 2010 at 12:12

    Ultimately the perception of the “importance” of any form of advertising is of course entirely subjective! But as video producers who provide services for clients, it’s our responsibility to ensure that we keep our clients informed of all possible means to use the video they commission from us and achieve ROI. All the stats are indicating that increasingly, online video advertising is growing fast and is therefore an important consideration for any budget-conscious marketer.

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